Privacy Policy

The website (referred to hereinafter as the ‘Website‘) is provided by:

O’Live (referred to hereinafter as ‘O’LIVE’, ‘We‘ and ‘Us‘)

Outrijvestraat 24
8551 Zwevegem (Belgium)
VAT BE 0687.799.977

Phone: +32 474 55 79 51

Do not hesitate to contact us if you have any questions about privacy. We promise to reply promptly.

1. Why this Privacy Policy?

Every person who visits the Website (referred to hereinafter as the ‘Visitor‘), as well as anyone who uses our services (referred to hereinafter as the ‘Customer‘), almost inevitably provides certain personal data. This information allows us to identify you as a natural person, regardless of whether we actually do this. You become identifiable as soon as it is possible to create a direct or indirect link between one or more pieces of personal data and you as a natural person. The Visitor and the Customer are also collectively referred to hereinafter as the ‘Data Subject’.

We use and process your personal data in accordance with the GDPR and other relevant legal provisions. Every reference in this Privacy Policy to the GDPR is a reference to the Regulation (EU) of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation).

This Privacy Policy informs every Data Subject of the processing activities that O’LIVE can perform with the Data Subject’s personal data. O’LIVE reserves the right to adjust this Privacy Policy at any time. The Data Subject will be clearly informed about any substantial change. We advise Data Subjects to regularly consult this document.

2. Who is responsible for the processing of personal data?

2.1 Controller

O’LIVE determines, either independently or in collaboration with others, which personal data are collected, as well as the purpose and means for processing these personal data. O’LIVE is therefore a ‘controller’ within the meaning of the GDPR.

O’LIVE has taken appropriate technical and organisational measures to protect the personal data of its Visitors and Customers. O’LIVE uses a range of suitable security technologies and procedures to protect your personal data against unauthorised access, use or disclosure. O’LIVE ensures that supplied personal data are securely stored in a controlled environment.

2.2 Processor(s)

O’LIVE engages carefully selected ‘data processors’ to process the personal data of Visitors and Customers. A processor is a natural or legal person that processes personal data at the request or in the name of the controller. The processor is obliged to ensure the safety and confidentiality of the personal data. The processor always acts according to the controller’s instructions.

O’LIVE engages the following categories of ‘processors’:

  • companies that we have engaged for marketing;
  • companies that we have engaged for ICT technical support and hosting;
  • companies that we have engaged for administration;
  • companies that we have engaged for communication;
  • companies that we have engaged for logistics;
  • companies that we have engaged for analyses;
  • companies that we have engaged for payments.

In order to protect the Data Subject’s personal data as effectively as possible, O’LIVE has concluded the necessary contractual agreements with the above data processors that ensure they apply the same high standards as O’LIVE.

Personal data can only be transferred to a processor outside the European Economic Area (EEA) if the Data Protection Authority in Belgium has determined that the external country in question offers the same adequate level of protection or, if this is not the case, to the extent that O’LIVE has made the necessary contractual arrangements with this processor which take into account the standard provisions as imposed by the Data Protection Authority in Belgium.

3. What are the legal grounds for processing your personal data?

In accordance with the GDPR, we process personal data based on the following legal grounds:

  • On the basis of the execution of the contract agreed upon with the Customer or the execution of the pre-contractual steps taken at the request of the Data Subject;
  • On the basis of compliance with legal or regulatory provisions with regard to the management of the contractual relationship with the Customer, invoicing in particular;
  • On the basis of legitimate interest in responding to requests for information from Visitors and Customers;
  • On the basis of legitimate interest in sending promotional offers (direct marketing) to our Customers;
  • On the basis of explicit consent to send promotional offers (direct marketing) to Visitors.

4. Which personal data are being processed?

O’LIVE commits to only collect and process personal data which are relevant and necessary for the purposes for which they are processed.

The amount and type of personal data collected about you by O’LIVE depend on your use of the Website and/or our services. More personal data are collected according to the intensity with which our Website and online services are used. In general, Customers provide more personal data than Visitors. We specifically process the following categories of personal data:

  • Customers:
    • personal identification data (surname, first name, address, login data);
    • contact details (phone number and e-mail address);
    • financial identification data (bank details).

This data is collected when the Customer places an order through our Website. Other personal data may be collected at a later date, for example in the context of our aftersales service.

  • Visitors:
    • electronic identification data (cookies, IP address);
    • contact details (name, e-mail address).

This data is collected when you visit our Website, and in particular when you fill in and send our contact form.

5. For which purposes are your personal data used?

It is essential to process your personal data for the Website and related services to work properly. More personal data are collected according to the intensity with which a Data Subject uses our Website and online services.

Processing is exclusively carried out for the following specific purposes:

  • Customers:
    • customer management: customer administration, order management, deliveries, invoicing, creditworthiness check, support and complaint monitoring;
    • personalised marketing and advertising; in that case, the Customer always has the right to deregister.
  • Visitors:
    • answering information requests made via the contact form on the Website;
    • personalised marketing and advertising if the Visitor has given express consent for this purpose; in that case, the Visitor is free to withdraw his or her consent at any time.

The Data Subject’s personal data can also be used for the following purposes:

  • managing conflicts;
  • protection against fraud and violations.

We also use cookies to identify (the IP addresses of) Visitors and to offer them a personal user experience, to remember their technical preferences and to detect and correct any errors on the Website. Consult our Cookie Policy for more information about how we use cookies.

During a visit to the Website, some data are collected for statistical purposes. These data, namely the likely place of consultation, the time and day of consultation, what pages were visited, etc., are necessary to optimise the use of our Website and are always anonymised to protect your privacy as much as possible.

The Data Subject always provides the personal data to O’LIVE personally and can exercise a certain amount of control in this way. O’LIVE reserves the right to suspend or cancel certain processing if the required personal data are missing, incorrect or incomplete.

6. Who receives your personal data?

Your personal data are only processed for internal use at O’LIVE. Your personal data will not be sold, transferred or communicated to third parties, unless you have given us your explicit consent in advance or if transfer is necessary to implement the agreement or is required by law.

7. How long do we retain your personal data?

Your personal data will be retained for as long as this is necessary to pursue the stated purposes. They are erased from our database when they are no longer needed to pursue these purposes or when the Data Subject validly exercises the right to erasure of the personal data.

8. What are your rights?

8.1 Guarantee of lawful and safe processing of personal data

Your personal data are always processed for legitimate purposes, as explained in article 5.
They are collected and processed in an appropriate, relevant and proportional way and retained no longer than necessary to pursue the stated purposes.

8.2 Right to access

If you can prove your identity, you have the right to information about the processing of your personal data. This means you have the right to gain access to the purposes of the processing, the categories of personal data, the categories of recipients to which the personal data are sent, the criteria that determine the period your data are retained and the rights you can exercise with regard to your personal data.

8.3 Right to rectification of your personal data

Inaccurate or incomplete information can be corrected. The user is responsible for providing us with accurate information. You can also contact us to request rectification.

8.4 Right to erasure of your personal data

You also have the right to erasure of your personal data in the following cases:

  • your personal data are no longer needed for the intended purpose;
  • you withdraw your consent to the processing of your personal data and there is no other legal basis for such processing;
  • you have legitimately lodged an objection against the processing of your personal data;
  • your personal data are being processed unlawfully;
  • a legal obligation requires the erasure of your personal data.

The erasure of personal data is primarily related to their visibility, so it is possible that the erased personal data will continue to be retained temporarily.

8.5 Right to restriction of processing

In some cases, you have the right to request restrictions on the processing of your personal data. This certainly applies in the event of a dispute regarding the accuracy of personal data, if the personal data are necessary for legal proceedings or during the period necessary for O’LIVE to determine that you are entitled to exercise your right to erasure.

8.6 Right to object

You always have the right to object to the processing of your personal data for ‘direct marketing’, profiling or other purposes arising from the legitimate interests of the controller. O’LIVE will cease to process your personal data unless it can prove that there are compelling legal reasons for processing your personal data that take precedence over your right to object.

8.7 Right to data portability

You have the right to receive the personal data provided to O’LIVE in a structured, commonly used and machine-readable format. In addition, you have the right to transfer these personal data to another controller, unless this is technically impossible.

8.8 Right to withdraw your consent

You always have the right to withdraw your consent, such as if you have given it as a Visitor for direct marketing purposes.

9. How can you exercise your rights?

If you wish to exercise your rights, send a written request and proof of identity by registered mail to O’LIVE, Outrijvestraat 24, 8551 Zwevegem (Belgium) or by e-mail to We will respond as quickly as possible, and in any case within one (1) month after receiving your request.

10. Possibility of submitting a complaint

If you have any comments or complaints about the way in which we handle your personal data, please let us know in the first instance, so we can come to an amicable solution in mutual consultation.

If, after letting us know, you are still dissatisfied with the processing of your personal data by O’LIVE, you have the right to submit a complaint to the competent supervisory authority (in Belgium: